Online football fails to score with British viewers

New research shows a distinct lack of appetite for internet streaming of football matches, just as the Football League looks to the web for new revenue streams.Just 2% of respondents in a joint YouGov and SMG Insight survey of 2,122 British adults said they were likely to stream football over a home computer, despite a concerted effort among broadcasters and football clubs to generate revenue from football fans consuming media online.

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