Behavioural advertising networks will be subject to UK advertising rules from February next year, the advertising regulator has said.The Committee of Advertising Practice (CAP) said that new rules (2-page / 85KB PDF) governing the practice of online behavioural advertising (OBA) will come into effect on 4 February 2013. The rules set standards of transparency for advertising networks and other ‘third parties’ around their use of OBA, whilst they also require that organisations to provide users with an element of control so as to “opt out” from having their online activity tracked for OBA purposes.
www.out-law.com/en/articles/2012/november/online-behavioural-advertising-transparency-and-opt-out-requirements-to-be-set-out-in-uk-advertising-rules/
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