Online advertising overtakes TV sales in Britain for first time ever

The advertising market experienced a “significant” shift this year as companies spent more money on the internet than on television for the first time. Spending on internet advertising grew 4.6 per cent in the first half of 2009 to hit £1.7bn, according to digital marketing trade body Internet Advertising Bureau (IAB). Advertising on television amounted to £1.6bn, down from £1.9bn year on year.”The internet has now overtaken television advertising to become the UK’s single biggest advertising medium,” the IAB said, adding it now accounts for 23.5 per cent of the total market. Industry experts pointed to more time spent online, faster broadband speeds and more sophisticated online techniques as reasons for the shift. see:Internet overtakes television to become biggest advertising sector in the UK
The UK has become the first major economy where advertisers spend more on internet advertising than on television advertising, with a record £1.75bn online spend in the first six months of the year.The milestone marks a watershed for the embattled TV industry, the leading ad medium in the UK for almost half a century. It has taken the internet little more than a decade to become the biggest advertising sector in the UK. ad spend outstrips TV for first time
Spending on internet advertising in Britain has overtaken television for the first time, according to a report published today.Britain has become the first major economy in the world where advertisers invest more in web advertising than in television adverts, with a record £1.75 billion spent on internet ads in the first six months of this year. advertising overtakes television for the first time
Advertising spending on the internet has overtaken television expenditure in the UK for the first time, according to a report today.A record £1.75bn – nearly a quarter of the total ad market – was spent online in the first half of this year, compared with £1.64bn for TV, the study said.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.