Online advertising is threatened by Europe’s cookie law

EDITORIAL: Visitors to websites in Europe may soon face a barrage of pop-ups that seek their consent to internet cookies. Bizarrely, the plan to change current laws on cookies can be stopped only if politicians fail to resolve a file-sharing dispute.If the new law is passed, websites will be required to seek consent from users before serving cookies – the small text files that help a site to remember a visitor. The law’s fate has become inextricably linked to a file-sharing policy.

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