Online advertising about to overtake radio in slow ad market

Europe’s biggest media buyer yesterday reduced its forecasts for the global advertising market for this year and 2009 as a result of a slowdown in the US, Britain, Spain and China.But Carat, part of the Aegis marketing empire, predicted that online advertising will continue to grow this year – albeit at a slower rate than in 2007 – and will overtake radio as the world’s third most popular advertising medium behind TV and newspapers and magazines.

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