Online ads overhauling television and newspapers

Online advertising will outstrip TV and newspapers as the biggest ad sector within 18 months, the head of the Interactive Advertising Bureau has predicted after revealing another year of double-digit growth.Online advertising grew 17 per cent last year to $2.66 billion, with IAB chief executive Paul Fisher speculating it could pass the $3bn mark by the end of the financial year.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.