Online advertising will outstrip TV and newspapers as the biggest ad sector within 18 months, the head of the Interactive Advertising Bureau has predicted after revealing another year of double-digit growth.Online advertising grew 17 per cent last year to $2.66 billion, with IAB chief executive Paul Fisher speculating it could pass the $3bn mark by the end of the financial year.
www.theaustralian.com.au/media/monday-section/online-ads-overhauling-television-and-newspapers/story-fna1k39o-1226269102257