The one millionth .au domain name has been registered. The announcement from auDA said a finance company on Australia’s Gold Coast registering the domain name elite-finance.com.au registered the name that reached the milestone.”We are pleased to announce that the 1 millionth .au domain registration is elite-finance.com.au” said Chris Disspain, auDA’s CEO. “We congratulate the Registrant of elite-finance.com.au for being part of this momentous occasion.”Adrian Kinderis, Managing Director of AusRegistry, the Registry Operator and wholesale provider for all commercial and non-commercial .au domain names concurs, stated, “Small to medium business owners are responsible for the majority of the .au domain name registrations, so we are thrilled that Elite Finance registered the 1 millionth .au registration. We hope that all Australians continue to support small businesses such as Elite Finance.”auDA and AusRegistry launched the ‘1 Million .au domain names’ advertising campaign in November 2007 to highlight the impending milestone and to thank all Australians for supporting .au and making it Australia’s domain name of choice.Mr Kinderis believes that a combination of factors have been responsible for the growth of .au including reduced domain name pricing, a regulated, governed environment, technical stability, competition at the retail level, a consistent, high level of customer service and targeted .au marketing campaigns.Mr Kinderis believes that a combination of factors have been responsible for the growth of .au including reduced domain name pricing, a regulated, governed environment, technical stability, competition at the retail level, a consistent, high level of customer service and targeted .au marketing campaigns.Mr Disspain adds that the domain name policies and consumer safeguards that underpin .au protect the interests of .au Registrants ensuring a level of confidence not seen in countries elsewhere.An auDA news release is available from auda.org.au/news-archive/auda-30112007/