On the Web, battle over trademarks begins

To marketers large and small, the Web is a wide open frontier, an unlimited billboard with boundless branding opportunities.For the empirical proof, look at the filings with the government for new trademarks that, put simply, are brand names.Applications surged in the dot-com years, peaking in 2000 and then falling sharply for two years, before rising to a record last year of more than 394,000.Recently, a new front has opened in the Internet branding wars.It lies beyond putting trademarks on new businesses, Web site addresses and online logos. Now, companies want to slap a brand on still vaguely defined products and services in the uncharted ephemera of cyberspace — the computing cloud, as it has come to be known.
http://iht.com/articles/2008/09/01/technology/01copyright.php
http://nytimes.com/2008/09/01/technology/01copyright.html

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