On Advertising: Blogs give PR new job

On Advertising: Blogs give PR new job
To Steve Rubel, senior vice president at the public relations firm Edelman, there is a “conversation gap” on the Internet between America and the rest of the world. Like Americans, Europeans and Asians have become fervent bloggers. But many of them contribute to U.S.- based sites, or to local-language blogs that are fragmented and obscure.
http://iht.com/articles/2006/10/15/business/ad16.php

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