Olympics urged to open content rights to online

[AP] The Olympic movement needs to learn from the likes of YouTube or risk losing young viewers for life, IOC members were told Monday.Communications guru Martin Sorrell advised global sports leaders to release their grip on exclusive broadcast rights and hand them over to a new generation of technology-savvy fans.
http://www.theage.com.au/technology/biz-tech/olympics-urged-to-open-content-rights-to-online-20091006-gkmo.html
http://www.smh.com.au/technology/biz-tech/olympics-urged-to-open-content-rights-to-online-20091006-gkmo.html

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