Old media wins battle in ebook war as Amazon raises prices to match Apple

In a plot twist worthy of one of its own thrillers, publisher Macmillan has capitalised on the bitter rivalry between two of America’s largest technology companies to strike a blow for old media by forcing through a price increase for digital versions of its bestselling titles.Apple and Amazon are locked in a fight over the future of the book. Both are trying to dominate the market for ebooks, which are expected to become increasingly important to readers in the digital decades ahead.

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