In a plot twist worthy of one of its own thrillers, publisher Macmillan has capitalised on the bitter rivalry between two of America’s largest technology companies to strike a blow for old media by forcing through a price increase for digital versions of its bestselling titles.Apple and Amazon are locked in a fight over the future of the book. Both are trying to dominate the market for ebooks, which are expected to become increasingly important to readers in the digital decades ahead.
http://www.guardian.co.uk/books/2010/feb/01/amazon-macmillan-ebooks-apple
Old media wins battle in ebook war as Amazon raises prices to match Apple
In a plot twist worthy of one of its own thrillers, publisher Macmillan has capitalised on the bitter rivalry between two of America’s largest technology companies to strike a blow for old media by forcing through a price increase for digital versions of its bestselling titles.