The .nyc new generic Top Level Domain is celebrating its second birthday and to “celebrate” over 4,000 premium domain names are being released to New Yorkers.

Currently there are over 79,000 .nyc domain names registered making it the largest of the city new gTLDs, ahead of .london with almost 65,000 registrations, although .london is available for anyone, anywhere to register. For .nyc, it is only available to businesses and individuals within the five New York City boroughs.

“Whether you’re a small business, or an established brand, there’s no better place to launch and build your venture online, than .nyc,” said Jeff Merritt, the Director of Innovation of the City of New York. “With the release of these new premium domains, New Yorkers across the five boroughs will all have the opportunity to own and develop a piece of the City’s most valuable digital real estate.”

The majority of the premium domain names will be made available directly through registrars including instra and Internet.bs at published prices, but a small subset will be available via auctions and select aftermarket providers.

The release will commence on Monday, 10 October at 15:00 EDT.

The first .nyc premium domain name auction for twenty premium domains is scheduled to take place on 24 to 27 October, and is associated with the theme of “Living in NYC.” The following domain names are included in the auction:
Apartments.nyc     Brokers.nyc     Brownstones.nyc     Condos.nyc
Construction.nyc     CoOps.nyc     Furniture.nyc     Garden.nyc
Homes.nyc     Interiors.nyc     Kitchen.nyc     Lease.nyc
Living.nyc     Lofts.nyc     RealEstate.nyc     Renovation.nyc
Roommates.nyc     Rentals.nyc     Studios.nyc     Sublet.nyc