Note by ‘teenage scribbler’ on friends’ media habits causes sensation

A research note written by a 15-year-old, who was not born when former UK chancellor Nigel Lawson dismissed London analysts as “teenage scribblers”, has become the talk of middle-aged media executives and investors.Morgan Stanley’s European media analysts asked Matthew Robson, one of the bank’s interns from a London school, to describe his friends’ media habits. His report proved to be “one of the clearest and most thought-provoking insights we have seen. So we published it,” said Edward Hill-Wood, head of the team.
http://www.ft.com/cms/s/0/035e83fe-6f18-11de-9109-00144feabdc0.htmlAlso see:Twitter is not for teens, Morgan Stanley told by 15-year-old expert
A research note written by a 15-year-old Morgan Stanley intern that described his friends’ media habits has generated a flurry of interest from media executives and investors.The US investment bank’s European media analysts asked Matthew Robson, an intern from a London school, to write a report on teenagers’ likes and dislikes, which made the Financial Times’ front page today.
http://www.guardian.co.uk/business/2009/jul/13/twitter-teenage-media-habits

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