The survey was carried out by Sentio in June/July 2014 by means of a web panel of 1,000 persons. Some of the questions have been asked before, last time in 2012.
Prefer Norwegian when searching
When asked how they search for information on the Internet, half usually pick a link with Norwegian text from the resulting list, and almost half say that they tend to choose a link with a Norwegian domain name. The respondents are divided on whether the top-level domain has any bearing on their choice. 29 per cent agree that the top-level domain has a significance for their choice, 28 per cent disagree, while 26 per cent has no opinion any way. There are no significant changes since 2012 in the way people search for information on the Internet.
Awareness of domain name usage
Eight in ten know that a domain name can be used for websites, while four in ten know that domains can be used for email. 15 per cent do not know what a domain name can be used for. Men show more knowledge on this issue than women.
This question has been asked before. However, the question was earlier asked unprompted, while the respondents this time could see the relevant answers. Due to this we cannot conclude whether the knowledge on what domain names can be used for has actually changed.
Seven in ten know that both private individuals with a Norwegian identity number as well as enterprises with a Norwegian address can register a domain name under .no.
More people register private domain names
One in five has registered one or more private domain names under a top-level domain. Half of these has registered under .no and half under .com, which is about the same result as in 2012. Among those who had not registered a domain name, four per cent plan to get one.
On 17 June 2014 .no was opened for private domain name registrations. One in five consider it more likely to register a Norwegian domain name for private use when they have the possibility to register directly under .no.
We consider it relevant to add the actual numbers of private registrations to the findings from this survey. Through July and August 2014 an average of more than 60 private domain names were registered every weekday, a level that has been stable during the entire period. This is vast beyond the corresponding numbers for registrations under priv.no during the period until .no was opened for individuals, see statistics for private domain names.
.no considered reliable and safe
Many are in favour of the statement that .no is the most well-known domain in the Norwegian market, and consider it to be likely that an Internet address under .no leads to the enterprise that owns the name. Analyses show that people consider .no to be a safer domain for online shopping than .com. Both .no and .com are consideres technically stable. The .com top-level domain is more likely to be considered suitable for enterprises working internationally.
With regard to reputation for .no and .com, the 2014 findings are about the same as those in 2012. However, this year some fewer think that .no is suitable for international business, while some more consider .com suitable in the international market.
Awareness campaign for private domain names
An awareness campaign – erdetledig.no – was carried out in connection with the launch of .no for private individuals in June 2014. Seven per cent of the respondents have noticed the campaign. A majority has been exposed from an online newspaper (65 per cent), 26 per cent has noticed the campaign on Facebook.
This Norid news release was sourced from: