There were more non-.COM domain names in the weekly Domain Name Journal top 20 list in the week to 18 July than .COM names for the second consecutive week, the first time this has happened in the seven years in which DNJ has been compiling its weekly list of reported domain name sales. In both weeks there were 11 non-.COM domains and obviously nine .COM domains.
And fitting in with the inroads the non.COM names are making into the sales charts, it was poker.ca with the top sale of the week, selling for $400,000 through Moniker/SnapNames. Another .CA sale came in fourth with pw.ca selling for $60,000.
However the poker.ca sale showed one thing that has been consistent â that good gambling-related domain names are attracting premium prices. Another gambling-related domain name, bigdogpoker.com came in seventeenth for the week, selling for $11,000.
The second biggest sale was O.CO, a highly publicised sale of the recently relaunched ccTLD, sold to Overstock.com for $350,000 in a private sale. This is likely to be one of several high value .CO sales in coming months as the registry sells off some premium names, many of which will be through auction.
The only other sale reaching six figures for the week was idol.com sold for â¬120,000 ($154,800) through Sedo.
Overall the week saw Sedo not fair as prominently as usual, selling âonlyâ ten of the top 20 domain names, whereas it is usual for Sedo to account for around 13 of the top 20.
To see the complete list of reported sales for the week to 18 July compiled by Domain Name Journal, see:
dnjournal.com/archive/domainsales/2010/20100728.htm