Nokia’s $6,800 Diamond-Crusted Vertu Phone Defies Slump

When Mohammed Al-Haj, a 27-year-old marketing executive in Abu Dhabi, hinted to his girlfriend that he wanted a new cell phone for his birthday, he wasn’t after the latest Apple Inc. or Android device. He wanted a Nokia.Or rather, he wanted a Vertu, from the Finnish company’s luxury division. “It’s an accessory, part of my outfit,” Al- Haj says of his Vertu, with its keypad bordered by pave-set diamonds. “People look at it all the time and say, ‘Wow, that’s a nice phone.’ It feels good.”To read this Bloomberg report in full, see:
www.bloomberg.com/news/2011-09-28/nokia-s-6-800-diamond-crusted-vertu-phone-defies-slump-to-win-sales-tech.html

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