For many domain name registrants, finding the registrar that best suits their requirements can be a minefield. They might find a cheaper registrar, but then find the registrar doesn’t offer services they require, or the support they need. So the Austrian ccTLD registry, nic.at, has set about making this process easier with their new “Partnerfinder” service.
Partnerfinder works by a would-be registrant typing in their desired .at domain name. From there, 2 options come up – choose whether you want to register at the second level (.at) and/or third level (.or.at or .co.at) and then to register “register your domain with a .at-partner” or registrar.
Choosing the second option means clicking on “to .at partnerfinder” and then you have a myriad of options to choose what suits you best. Are you wanting to register the domain name for personal or business reasons? Do you want email, a website builder/blog service, personal consulting, hosting, English-speaking support, search engine optimisation… there are over 20 options.
“The service came about because we realised that registrants, or potential registrants, weren’t just looking for a domain name. They were looking for a solution,” said Richard Wein, CEO of the Austrian country code top level domain manager nic.at. “That solution could be a new website, an email address, a web space to store something. The list goes on.”
“We were having a lot of traffic on our site looking for domain names, and to take advantage of this we wanted to push these people to the registrars that offered the service that, in particular, new customers are looking for.”
“A second reason was we’d promised our registrars we’d do something for them. Following long discussions with several registrars Partnerfinder was born. Another initiative that came out of these discussions was a banner advertising campaign for specific target audiences such as bloggers, start-up founders, techies, lawyers and so on.”