Google and Facebook continue to gobble up the digital advertising market, siphoning away revenue that once paid for the quality journalism that Google and Facebook now offer for free.
They are gaining increasing control over digital distribution, so newspapers that once delivered their journalism with their own trucks increasingly have to rely on these big online platforms to get their articles in front of people, fighting for attention alongside fake news, websites that lift their content, and cat videos.
News Media Alliance targets Facebook and Google in fight against fake news
News outlets are seeking permission from the US Congress for the right to negotiate jointly with Google and Facebook, two companies that dominate online advertising and online news traffic.
The News Media Alliance, which represents nearly 2,000 news organizations in the US and Canada, says that because of those two companies’ dominance, news publishers are forced to “surrender their content and play by their rules on how news and information is displayed, prioritized and monetized”.