New TV and social media trend among the youth: study

Young Britons have taken to a new television and social media trend which could have far-reaching consequences for the worlds of broadcasting and advertising, according to a new study.Specialist digital marketing agency Digital Clarity (www.digital-clarity.com) on Tuesday published a survey of 1,300 mobile internet users below the age of 25 which showed that most use a mobile device to talk to friends about the show they are watching.
http://uk.reuters.com/article/2011/03/08/uk-digital-social-tv-idUKTRE7275RZ20110308Also see:Under 25’s swap remote controls for iPhones as ‘Social TV’ trend takes over
How young people watch television is rapidly changing according to a new study of UK mobile internet users below the age of 25.80% of those surveyed use a mobile device to communicate with friends while watching TV with 72% using Twitter, Facebook or mobile applications to actively comment on shows as they are watching them.These are the findings of a study conducted by Digital Clarity (www.digital-clarity.com), a specialist digital marketing agency which polled over 1300 people under 25 from a cross section of the UK.
http://www.digital-clarity.com/press-releases/under-25s-swap-remote-controls-for-iphones-as-social-tv-trend-takes-over

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