New study demonstrates Canadian youth have similar habits online as adults

[news release] YouTube has been chosen as the number one site to visit by Canadian youth according to a study of Canadian children’s and teens’ Internet use by MediaSmarts, a Canadian digital and media literacy organization.But youth aren’t the only ones spending their online hours creating or viewing online video content. Recent findings of the Canadian Internet Registration Authority (CIRA) show that Canadian adults, who are some of the biggest Internet users in the world (at 41.3 hours per month compared to the world average of 24.6 hours per month), are also some of the world’s heaviest video consumers at 24.8 hours per month.CIRA is excited to announce the release of the first in a series of findings from the final phase of MediaSmarts’ multi-year study called Young Canadians in a Wired Word (YCWW), the most comprehensive and wide‐ranging study. With support from Canadian Internet Registration Authority (CIRA) and the Office of the Privacy Commissioner, MediaSmarts surveyed over 5,000 Canadian students ages 9‐17. The study was conducted in every province and territory and included English and French Public and Roman Catholic schools in urban and rural school districts.The first release of the study focuses on youths’ life online. It explores how youth access the Internet, what are their online activities including their favourite sites to visit, how they feel about online safety and household rules and self-regulation in terms of balancing their time spent online and choosing to unplug now and then.This quantitative research was the final phase of a multi-year study. Phase I of the research investigated Internet use among Canadian youth, exploring what they do online, how they perceive the Internet and what they know about it. Phase II explored new areas of interest and revisited some of the initial findings from the baseline study.”By understanding youths’ behaviours, attitudes and opinions related to their use of the Internet, parents, educators and industry organizations such as CIRA will be in a better position to provide foundational support to the next generation of digital citizens to help nurture and shape digital literacy skills among young Canadians,” says David Fowler, Director of Marketing and Communications. “We are proud to have supported MediaSmarts and are very excited to have been part of this important research initiative.”The next releases will focus on themes such as Privacy and Control of Online Presentation, Harassment and Threats Online, Racism, Sexism and Homophobia Online, Sexuality and Romantic Relationships Online, and The Wired Classroom and Digital Literacy. The full report of Life Online is now available at tuned to and over the next few months for access to these additional reports that aim to highlight important findings.About CIRA
The Canadian Internet Registration Authority is the member-driven organization that manages Canada’s .CA domain name registry, develops and implements policies that support Canada’s Internet community, and represents the .CA registry internationally.

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