New rules to let Europe web users turn off cookies

People surfing European websites will be able to turn off the cookies used to spy on their Internet habits under rules hammered out by the region’s online advertisers, an industry body said on Thursday.The European web advertising industry’s self-regulation pledge comes a month before a European Union directive takes effect, requiring websites to obtain a user’s consent before installing a tracking cookie.
http://in.reuters.com/article/2011/04/14/idINIndia-56342520110414

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