New online TV service, Joost, gets blue-chip sponsors

New online TV service gets blue-chip sponsorsJoost, the Internet television service being developed by the founders of Skype, has lined up several blue-chip advertisers, including United Airlines, Microsoft, Sony Electronics and Unilever, as it prepares for its introduction. Those brands are among 30 advertisers listed as “launch partners” for Joost, which plans to send free, advertiser-supported programming to computer screens using the Internet. According to several people with knowledge of the company’s plans, Joost will begin the broadcasts on Tuesday.

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