New Nielsen Web metric likely to hurt Google, help YouTube

In a nod to the success of emerging Web 2.0 technologies like AJAX and streaming media, one of the country’s largest Internet benchmarking companies will no longer use page views as its primary metric for comparing sites. Nielsen/NetRatings will announce Tuesday that it will immediately begin using total time spent by users of a site as its primary measurement.
http://computerworld.com/action/article.do?command=viewArticleBasic&articleId=9026640
http://www.itwire.com.au/content/view/13417/53/Also see:
Nielsen Revises Its Gauge of Web Page Rankings (AP)
The online measurement service will scrap rankings based on the longtime industry yardstick of page views and begin tracking how long visitors spend at the sites.
http://www.smh.com.au/articles/2007/07/10/1183833456514.html
http://www.nytimes.com/2007/07/10/business/media/10online.html
http://www.siliconvalley.com/news/ci_6333548

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