New European net rules set to make cookies crumble

How websites track visitors and tailor ads to their behaviour is about to undergo a big shake-up.From 25 May, European laws dictate that “explicit consent” must be gathered from web users who are being tracked via text files called “cookies”.These files are widely used to help users navigate faster around sites they visit regularly.Businesses are being urged to sort out how they get consent so they can keep on using cookies. see:Government working on browser solution for new cookie law, says spokesman
The Government is working with browser manufacturers to create new settings that will help businesses comply with a controversial new EU law on cookies that is due to come into force in May.The Government has also insisted that the EU Directive will become UK law by the May deadline, despite a warning from the Information Commissioner that it was unlikely to take effect until autumn.

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