Neustar has completed the transition from its .biz TLD to its very own .neustar. As of yesterday (4 Dec) it launched its revamped global website. Now Neustar’s homepage resolves to home.neustar and each of its solution areas can also be found on .neustar web addresses, such as marketing.neustar, security.neustar and risk.neustar.
It’s a smart move by Neustar, who also operate the .biz top level domain, to promote the use of new generic top level domains and the transition has been underway for some time. Neustar provides registry services for 223 new gTLDs with almost 6.4 million domains under management, and an additional 59 through their ARI Registry Services subsidiary with close to 710,000 DUM according to nTLDstats, it’s a smart way to help promote the new gTLDs. Their .neustar gTLD currently has 618 domain names registered, although, according to Domain Incite, only about 15 of these currently resolve to .neustar websites.
As the world’s largest registry services provider and a global leader in managing and administering digital naming solutions, Neustar said in a statement they’re committed to embracing the digital future and driving the connected world forward.
Creating trusted interactions in a connected world remains paramount to growing and guarding any organisation and because “.neustar” can only be used by Neustar solutions and services, customers who visit sites that use the new TLD can be certain that the information they contain is reliable and trustworthy. In addition, the new TLD offers unparalleled global brand value for Neustar and its solutions, as “.neustar” is easy to remember and it is an equally effortless brand identifier in all marketing collateral, online and offline.
“It’s time for organisations to take back ownership of their digital brand and create efficient pathways for customers to find the online content they’re looking for,” said Tony Kirsch, Head of Professional Services, Registry Solutions, Neustar. “Hundreds of globally admired brands like Canon, Google, Barclays and Audi have already launched brand TLDs as the foundation of their future digital brand identity. We believe this is the next evolution of the internet – whereby organisations can put the power back into the hands of the consumer and reap the rewards of direct customer relationships. As Neustar takes on one of its most memorable journeys yet, we are proud to take this extra step to truly align our corporate strategy with our digital strategy and further our role in leading this incredibly important movement.”