Network Solutions releases white paper, “PPC vs. SEO – Friends or Foes?”, explaining the benefits of utilizing both PPC and SEO services to drive Web site traffic.

When it comes to which form of search engine marketing is most effective, the argument between search engine optimization (SEO) and pay per click advertising (PPC) can become as passionate and heated as a political debate. If a business owner is new to search engine marketing, it is easy to get overwhelmed and lost in the sea of opinions on both sides. With Network Solutions® new white paper, “PPC vs. SEO –Friends or Foes?,” business owners will discover the benefits to both solutions in driving traffic to their Web sites.

Some experts believe that businesses get more out of paying for the targeted traffic that comes to Web sites from a pay per click advertising campaign, while others point out that SEO impacts where a Web site ranks naturally in the search engines and can increase the credibility of a company.  Luckily, there is one thing that the experts all agree on: if a company has a Web site, they need a way for potential customers to find them on search engines such as Google® and Yahoo!®.

According to Jeff Zimmerman, Vice President of Product Marketing and Management with Network Solutions, “Online Marketing is a very complex subject, especially when it comes to determining the best way to drive traffic to your Website. This whitepaper provides a solid foundation for anyone who wants to learn more about PPC and SEO services, and when one is more appropriate to use over the other.”

Both PPC and SEO belong in a robust search engine marketing plan, as both are integral and imperative, with their own distinct advantages. This whitepaper will discuss the pros and cons of both, and help business owners understand the ideal relationship between the two.

To discover more about the benefits of PPC and SEO, download “ PPC vs. SEO – Friends or Foes? ”.  For more information on Network Solutions PPC and SEO services, please visit NetworkSolutions.com.

Network Solutions has this news release on their website here.