P&O Ferries has appointed domain name management firm NetNames to advise the ferry operator on domain name strategy and to protect its brand online reports Net Imperative.
P&O domain name portfolio has been growing, and with online bookings a key aspect of their business, I imagine that having a company such as NetNames manage their portfolio, they consider security a big reason for ensuring all domain names are managed in a consistent manner. And to ensure there are no cybersquatters taking advantage of the P&O Ferries name.
To read all the Net Imperative story, see www.netimperative.com/news/2007/11/13/p-o-ferries-partners-netnames