Netflix biggest driver of U.S. Internet traffic, puts spotlight on broadband pricing

Netflix streaming videos drove nearly 30 percent of all North American broadband Internet traffic during peak hours, with consumers continuing their voracious appetite for real-time entertainment on the Web, according to broadband analytics company Sandvine.In its “Global Internet Phenomena Report: Spring 2011” released Tuesday, Sandvine said Netflix online videos had become the largest source of Internet traffic overall. Last October, Sandvine reported that 20 percent of all peak Internet traffic in the U.S. came from Netflix users.To read this Washington Post report in full, see:
Also see:Netflix Now Biggest Source Of Internet Traffic In North America
Netflix is now the biggest source of Internet traffic in North America, accounting for nearly 30 percent of all broadband traffic during peak hours, according to a new report from Sandvine, an analytics company.Sandvine concludes Netflix is now the “unquestioned king of North America’s fixed access networks,” noting that, even when averaged over a 24-hour period and when both upstream and downstream traffic are accounted for, Netflix tops charts as the largest source of web traffic, making up 22.2% of traffic, ahead of BitTorrent’s 21.6%,

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