Murdoch wants to charge for news, but what will readers be prepared to pay?

While Rupert Murdoch was busy choosing the next British prime minister last week, his able lieutenants seemed somewhat less in control of events. “We will figure out a way of doing it because that is what we have to do,” according to Wapping’s chief of commerce. “Do we have the answer? No. Are we working towards the answer? Yes.” Compare and contrast, Gordon Brown. Even on a lacklustre day.”It”, of course, is the “fair price” Murdoch seeks for all his online effusions before next summer ends. A ticking, inexorable clock. Paul Hayes hears his master’s stentorian growl. But it is also proving a damned elusive order to deliver.
http://www.guardian.co.uk/media/2009/oct/04/murdoch-media-websites-charging

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