More time spent on Web than newspapers, study finds

A study finds that U.S. consumers are increasingly shifting their attention away from traditional, advertising-supported media in favor of entertainment such as the Internet, video games and cable TV, which consumers pay for. As a result, the boom in online advertising is expected to continue, with all Internet advertising spending – including ads on Web sites of traditional media outlets – overtaking print newspaper advertising in 2010 as the largest advertising category, according to a report released Tuesday by Veronis Suhler Stevenson, a media investment firm.
http://www.smh.com.au/articles/2007/08/08/1186252743036.html
http://www.thestate.com/technology-wire/story/139944.htmlAlso see:
More time spent on Web than newspapers, study finds (Reuters)
U.S. consumers this year will spend more of their day surfing the Internet than reading newspapers or going to the movies or listening to recorded music, according a study released on Tuesday.
http://uk.reuters.com/article/internetNews/idUKN0721570920070807

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