Over half of the worldâs most innovative companies have applied for a gTLD. Using the Boston Consulting Groupâs (BCG) Most Innovative Companies survey for 2013, FairWindnds Partners checked out how many of the top 50 had applied for a gTLD.
FairWinds found 28 of the top 50 had applied and 16 had applied for more than one gTLD. And âseven of the top 10 innovative Companies applied for a total of 194 new extensions, including Appleâs .apple, Amazonâs .imdb and Googleâs .chrome.â
The âmost innovative also invested the most: BCGâs third most innovative company â Google â applied for 101 new TLDs while the seventh most innovative company, Amazon, applied for 76.â
âThis isnât a coincidence,â said Taylor Frank, VP of Strategy and Development at FairWinds Partners on FairWindsâ gTLD Strategy blog. âTech, search, e-commerce and automotive companies are going to do very well with their new gTLDs, whether they applied for their .BRAND, a .GENERIC, or both.â
Frank went on to explain that these new extensions are fertile ground for new business models and innovative approaches to community engagement, brand protection, human resources, and product development.
âThe more interesting question is not whether thereâs a relationship between being the most innovative and having applied for a new gTLD but whether companies that didnât apply for a new gTLD will hold their ranking come next year.â