More Than Half World’s Most Innovative Companies Applied For gTLD

FairWinds Partners logoOver half of the world’s most innovative companies have applied for a gTLD. Using the Boston Consulting Group’s (BCG) Most Innovative Companies survey for 2013, FairWindnds Partners checked out how many of the top 50 had applied for a gTLD.

FairWinds found 28 of the top 50 had applied and 16 had applied for more than one gTLD. And “seven of the top 10 innovative Companies applied for a total of 194 new extensions, including Apple’s .apple, Amazon’s .imdb and Google’s .chrome.”

The “most innovative also invested the most: BCG’s third most innovative company – Google – applied for 101 new TLDs while the seventh most innovative company, Amazon, applied for 76.”

“This isn’t a coincidence,” said Taylor Frank, VP of Strategy and Development at FairWinds Partners on FairWinds’ gTLD Strategy blog. “Tech, search, e-commerce and automotive companies are going to do very well with their new gTLDs, whether they applied for their .BRAND, a .GENERIC, or both.”

Frank went on to explain that these new extensions are fertile ground for new business models and innovative approaches to community engagement, brand protection, human resources, and product development.

“The more interesting question is not whether there’s a relationship between being the most innovative and having applied for a new gTLD but whether companies that didn’t apply for a new gTLD will hold their ranking come next year.”