More from Paris…

As we suggested last week, ICANN, the body which regulates global internet addresses, have relaxed rules on top level domain (TLD) names, opening the way for domain extensions like .property and .spain. The ruling will affect the economics of the domain name market, which has implications for agents and developers.

There has always been a premium on .com and country level domain names like, .es and .ru. This premium is likely to increase as more extensions in the market cause confusion and lead consumers back to the default. If you don’t currently own the .com and country level TLD of the country you work in, consider purchasing it. It gives you credibility. Try to search for second hand domain names and for a fair valuation of what your desired domain name is really worth.

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