Mobileapps.com Is Yours For $1m

The operator of the website for mobileapps.com has hit on hard times and is selling the domain name, with bids starting at $1 million.With the shift of focus from B2C to B2B, the consumer-centric domain name does not serve its purpose anymore, MobileApps.com Pte Ltd said in a news release, and will be sold, according to company officials.”We bought the domain name because it is highly marketable and easy to remember. The generic English keywords in the domain also create an instant brand which is defensible against copyrights,” said Alvin Koay, CEO & founder of MobileApps.com.Koay told Techcrunch he is selling the domain because the business is pivoting from a consumer concern to one focused on a B2B offering — specifically around rich media ads, which it will sell under the similarly literally-named RichMediaAds.com, due to launch in a few weeks.”We are talking to a few parties and they have expressed interest but we need to keep it under wraps because it might kill the deal,” Koay went on to say. “We have a handful of domain name brokers working on this before the PR.””One broker is speaking to [redacted] and they have expressed interest despite us telling them it is a 7-figure offer that we are looking for,” he continues.The global mobile app market has exploded in the recent years and according to a report by Research2Guidance, the app development services market will grow to $100 billion by 2015. To own such a “category-defining” web address in a multi-billion dollar global industry is a once-in-a-lifetime opportunity.More information is in the Techcrunch story at techcrunch.com/2012/08/27/whats-in-a-name-1m-if-youre-called-mobileapps-com-and-at-least-one-big-fish-may-bite-says-ceo.

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