Mobile-Phone Farming in India

Which pesticide will protect my crops?It’s a question most farmers in insect-ridden rural India ask themselves or their neighbors. But it’s also a question to which very few have the correct answer.That was the inspiration behind mKRISHI, a platform developed by Tata Consultancy Services to provide personalized advice to Indian farmers on low-end mobile phones. TCS, an Asian Innovation Awards finalist, spent two years studying farming patterns in rural India and developing methods to connect farmers to agricultural experts, with the belief that technology could jump-start some of India’s seemingly ancient agricultural practices.To read this Wall Street Journal report in full, see:

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