Mobile carriers answer call for new services

[Billboard] Wireless carriers appear poised to deliver on what the mobile industry has long seen as its holy grail — location-based services.Today’s mobile phones can provide remarkably specific location data to their users through a combination of embedded GPS chips and network-based cell-tower data. It’s a feature that holds great promise for commercial applications by providing the ability to deliver to mobile phone users information, entertainment and advertising tailored to their location.To read this Billboard report in full, see uk.reuters.com/article/internetNews/idUKTRE50G0CU20090117.