Mobile advertising edges closer to breakthrough

After years of hype and hot air, advertising on mobile phones finally appears to be making some headway, boosted by the popularity of smartphones such as Apple’s iPhone and the content found on them.Executives gathered at the mobile industry’s annual event in Barcelona, Mobile World Congress, said the biggest boost to advertising was the introduction of smartphones, led by the iPhone, which had made surfing the Web an everyday occurrence.To read this Reuters report in full, see:

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