Microsoft Works to Perfect Windows Vista

An advertising blitz intended to help Microsoft polish the tarnished brand of its Windows Vista operating system began this week with a head-scratcher of a commercial.The ad features Jerry Seinfeld flexing some new shoes, Bill Gates adjusting his shorts and no mention of Vista. Microsoft says the ad is meant to get people talking, and that other parts of the marketing campaign will actually get into what its software can do.But the advertising, which will cost hundreds of millions of dollars over several years, is really just “air cover,” according to Bill Veghte, the Microsoft executive who is responsible for sustaining Windows, probably the most lucrative franchise in history.
http://nytimes.com/2008/09/06/technology/06soft.htmlBill Gates and Seinfeld in bizarre $300m ad campaign for Microsoft
Microsoft has kicked off its long-awaited $300m (£160m) advertising campaign featuring the unlikely comedy duo of the software giant’s geeky founder Bill Gates and deadpan sitcom star Jerry Seinfeld.
http://www.telegraph.co.uk/money/main.jhtml?xml=/money/2008/09/05/bcngates105.xml