Microsoft Starts Over in Phone Software With Windows Phone Series 7

The frenetic pace of the mobile phone industry has forced some of the technology world’s largest players to make a break with the past.Microsoft, Intel and Nokia — all leaders in their respective markets — have struggled to capitalize on the rise of a new class of smartphones that can tap into a vast pool of software. So these companies have come to the world’s largest mobile technology conference here with a message of change. They’re willing to abandon tradition if it means getting another shot at the fast-growing mobile device market and blunting the advance of companies like Apple and Google.To read this report in The New York Times in full, see: see:Microsoft launches Windows Phone Series 7
Microsoft boss Steve Ballmer is hoping that 7 will turn out to be a lucky number again. With Windows 7 helping to bury the ghosts of the poorly received Windows Vista in its core PC market, the software group is hoping to repeat the trick with a new version of its software for mobile phones, a device that has refused to yield to the firm’s attentions despite almost a decade of trying.Windows Phone Series 7 is the result of a complete overhaul of Microsoft’s vision of the mobile phone. It has abandoned its attempts to turn mobile phones into mini-PCs, focusing instead on giving users easy access to social networking, music, video and mobile phone applications. Coincidentally Ballmer’s presentation, at the mobile industry’s annual trade show in Barcelona came hours after the world’s largest mobile phone manufacturer Nokia revealed a tie-up with chipmaker Intel that is headed in the opposite direction.

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