An overhaul of Microsoft’s internet search engine could finally put the quality of its service more on a par with search group Google, but the software company is still likely to struggle to win back market share it has lost in recent years, according to analysts.The revamp, which the company plans to show off at an industry conference later this week, will include new relevance technology designed to anticipate more of a searcher’s interests from an initial query.
http://www.ft.com/cms/s/0/16c17854-495a-11de-9e19-00144feabdc0.htmlAlso see:Final Microsoft bid to launch Google killer
Microsoft will unveil plans tomorrow for its biggest, and probably final, attack on Google’s $20 billion global search cash cow, spearheaded in Australia by ninemsn.Insiders say the project is Microsoft’s biggest and most important online initiative and comes as Yahoo!7 launched a stinging attack on the dangers of Google’s dominance in the Australian market and the Federal Government moved to further entrench its dominance with Google-related services in schools.
www.smh.com.au/news/technology/biztech/final-microsoft-bid-to-launch-google-killer/2009/05/27/1243456658546.html
business.theage.com.au/business/microsoft-v-google-in-battle-of-titans-20090527-bno8.html
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