Microsoft Corp deepened its ties with social networking company Facebook on Wednesday, bolstering its fledgling Bing search engine to catch up with Google Inc.Starting on Wednesday, Bing will take data posted on Facebook — such as users’ “likes” or preferences — and use that information to provide more relevant search results.
http://uk.reuters.com/article/idUKTRE69C5NB20101014
http://in.reuters.com/article/idINIndia-52173420101014Also see:Microsoft’s Bing Gets a Social Lift From Facebook
Facebook and Microsoft announced a partnership on Wednesday that will give the results on Microsoft’s Bing search engine a social twist — and could help both companies compete against a common adversary, Google.The new feature allows people who use Facebook to see Bing search results that incorporate information from their friends, like restaurant recommendations.
http://www.nytimes.com/2010/10/14/technology/14bing.htmlFacebook, Microsoft Deepen Search Ties
Microsoft Corp. and Facebook Inc. unveiled a plan to improve the results of Microsoft’s Bing search engine by tapping into peoples’ social connections on Facebook, amping up the rivalry with Google Inc.The companies described the agreement — a deepening of an existing partnership — as a big step in improving the personalization of search results for everything from movies to restaurants. The deal could also give Microsoft a way to distinguish Bing from Google’s market leading search engine.
http://online.wsj.com/article/SB10001424052748703673604575550342284601912.html