Microsoft and Apple, bitter rivals, try to save the desktop operating system

Can two bitter rivals save the desktop operating system? In the battle between Apple and Microsoft, Bertrand Serlet and Steven Sinofsky are the field generals in charge of competing efforts to insure that the personal computer’s basic software stays relevant in an increasingly Web-centric world. The two men are marshaling their software engineers for the next encounter, sometime in 2009, when a new generation of Macintosh and Windows systems is due. Their challenge will be to avoid refighting the last war – and finding themselves outflanked by new competitors.

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