When it comes to making impulse purchases online this holiday season, men and women in the U.S. act differently, according to a survey conducted by Harris Interactive Inc. for GSI Commerce Inc.Women are more likely to make impulse online purchases during the holidays based on limited-time offers, according to the survey. The Online Holiday Shopping survey was conducted online between Oct. 19 and 23 among 2,818 adults 18 and over.According to the survey, 55% of women ages 45 to 54 are more likely to make an impulse buy online based some type of limited-time offer such as a sale, rebate or free shipping. However, only 38% of the men in the same age group were likely to make an online purchase based on those criteria, according to the survey.
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