Men are from Mars, women from Venus when it comes to online shopping

When it comes to making impulse purchases online this holiday season, men and women in the U.S. act differently, according to a survey conducted by Harris Interactive Inc. for GSI Commerce Inc.Women are more likely to make impulse online purchases during the holidays based on limited-time offers, according to the survey. The Online Holiday Shopping survey was conducted online between Oct. 19 and 23 among 2,818 adults 18 and over.According to the survey, 55% of women ages 45 to 54 are more likely to make an impulse buy online based some type of limited-time offer such as a sale, rebate or free shipping. However, only 38% of the men in the same age group were likely to make an online purchase based on those criteria, according to the survey.
http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9052078

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