Media Websites Battle Faltering Ad Revenue and Traffic

The business of online news has never been forgiving. But in recent weeks, what had been a simmering worry among publishers has turned into borderline panic.This month, Mashable, a site that had just raised $15 million, laid off 30 people. Salon, a web publishing pioneer, announced a new round of budget cuts and layoffs. And BuzzFeed, which has been held up as a success story, was forced to bat back questions about its revenue — but not before founders at other start-up media companies received calls from anxious investors.
http://www.nytimes.com/2016/04/18/business/media-websites-battle-falteringad-revenue-and-traffic.htmlAlso see:For News Outlets Squeezed From the Middle, It’s Bend or Bust
Earlier this month, a couple of inventive young go-getters at BuzzFeed tied enough rubber bands around the center of a watermelon to make it explode. Nearly a million people watched the giant berry burst on Facebook Live. It racked up more than 10 million views in the days that followed.Traditional journalists everywhere saw themselves as the seeds, flying out of the frame. How do we compete with that? And if that’s the future of news and information, what’s next for our democracy? President Kardashian?
http://www.nytimes.com/2016/04/18/business/media/for-news-outlets-squeezed-from-the-middle-its-bend-or-bust.html

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