Media Executives Plan Online Service to Charge for Content

Three longtime media executives are building an automated system to allow newspapers and magazines to charge for online access, including an “all you can read” subscription that would allow access to multiple publications, the executives said on Tuesday.Their company, Journalism Online L.L.C., aims to supply publishers with ready-made tools to charge Internet fees, an idea that has gained currency as advertising revenue plummets, but whose prospects of success are doubted by many media analysts. The company, which says it may have a product ready by the fall, says the advantages are that publishers would not have to develop their own systems and readers could use a single system for many different publications.

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