Media companies took a battering from the internet. Cash from digital sources is at last repairing some of the damage

This summer a made-for-TV movie about a tornado carrying man-eating sharks was a surprise hit in America. The preposterous plot of “Sharknado” may strike a chord with media bosses who have watched the internet ravage their business over the past decade. Newspapers have lost readers and advertising to the internet. Book and music shops have closed for good. Sales of DVDs and CDs have plummeted. The television industry has so far resisted big disruption but that has not stopped doomsayers predicting a flight of advertising and viewers.In 2008 Jeff Zucker, then the president of NBCUniversal, a big entertainment group, lamented the trend of “trading analogue dollars for digital pennies”. But those pennies are starting to add up. And even Mr Zucker, now boss of CNN Worldwide, a TV news channel, has changed his tune. Old media is “well, well beyond digital pennies,” he says.

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