Since its relaunch in 2008 as a more generic Top Level Domain, the Montenegrin ccTLD has been a hit and has now reached the 800,000 registrations mark.
The TLD is now marketed as a place for individuals and brands that want to be a bit more personal. The domain has continued to grow steadily in response to the global trend of nurturing personal identity online.
âThis is a big day for us! Knowing that you are getting closer to one million domains in the registry is extremely rewardingâ, stated Predrag Lesic, executive director of the .ME Registry. âWe marketed .ME domains aggressively from the very beginning and as of now we have more than two hundred accredited registrar partners and customers from almost every country in the world. This could not have been done without themâ.
Deputy Prime Minister and Minister for Information Society and Telecommunications, Mr. Vujica Lazovic, PhD, emphasised that to date, the Government of Montenegro earned almost 17 million EUR from .ME domain registrations. âThese funds were invested in the development of information society and eGovernment projects with the aim of raising awareness among general public about the importance of being involved in decision-making processesâ. He also added: âMillions of Internet users can access the content available on .ME domains on daily basis and we are proud to say the .ME domain is one of the best exports from Montenegroâ.
The registry in announcing reaching the milestone mentioned a few of the more prominent companies that have registered .me domains.
âFacebook got Fb.ME, WordPress.com registered Wp.ME, Tango and Line got tango.me and line.me, respectively. But it does not end thereâ, Mr. Lesic said, adding: âWe knew that high quality content was of utmost importance for every new domain extension. Therefore, we decided to launch the Premium Domain Program and offer our most attractive domains to startups and large businesses working on innovative services and products. I am proud to say that Premium Domain Program graduates are the biggest contributor to the total of 169,000,000 indexed .ME pages on Google.â