MarkMonitor Releases First Quarterly Brandjacking Index

MarkMonitor released a report that reveals cybersquatting poses greatest threat to brands, while phishing and domain kiting are on the rise. Financial services and media companies were found to be the top targets.The report, “Cybersquatting Poses Greatest Threat to Brands”, reveals an excess of 300,000 incidents of abuse for 25 of the top brands. The report found cybersquatting is the most frequent form of abuse with more than 275,000 instances recorded. Media companies, online only and traditional, were the industry sector most at risk. Next threat was domain kiting. The study found “more than 980 kited sites targeting financial brands, more than double that of any other segment.” Third were phishing attacks against financial institutions which were found to outnumber auction attacks. Phishing attacks against financial services companies, including large banks as well as credit unions, represent 41 percent of all phishing attacks in Q1 2007, compared to 29.4 percent in Q1 2006. There is widespread media coverage of the report.For the full MarkMonitor news release, see http://markmonitor.com/news/press-070430.html.

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