In the early days of the commercial Internet, Mark Van Dyke worked with a company that had the foresight to register a number of domain names, including Rolltide.com, Bulldogs.com, Big-Orange.com and other college mascot names. The plan was to provide alumni and other fans with lifetime e-mail addresses displaying their favorite team.
One of those domain names, Army.com, has evolved into a flagship Web site for one of four companies Van Dyke now owns and operates.
Activv LLC operates Army.com, a site providing information and resources to soldiers and their families;
822 Media operates sites for North Carolina, South Carolina, Oklahoma and Wyoming lotteries, and an emerging group of college sports sites;
Sun Key Publishing owns 11 military-themed sites, including Militaryspot.com and social sites for members of the military; and
Fanmail.com registers lifetime e-mail addresses using college mascot names.