Many Roadblocks for Mobile Advertising

The whole IT industry has high hopes for mobile advertising, but it’s still in its infancy and has many hurdles to overcome before it can deliver on lofty promises of billion dollar revenues, according to analysts and ad agencies. Vendors are more upbeat.Estimates vary widely for how much the mobile advertising market will be worth. M:Metrics found that mobile display advertising was an approximately US$200 million industry last year. In 2011 the global mobile advertising market alone will be worth over $12 billion if you ask Gartner, or $19 billion if you ask ABI Research, whose figure includes both mobile search and video advertising.To read this IDG story in full, click here.

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