Many Americans See Privacy on Web as Big Issue, Survey Says

As arguments swirl over online privacy, a new survey indicates the issue is a dominant concern for Americans.More than 90 percent of respondents called online privacy a “really” or “somewhat” important issue, according to the survey of more than 1,000 Americans conducted by TRUSTe, an organization that monitors the privacy practices of Web sites of companies like I.B.M., Yahoo and WebMD for a fee.
http://nytimes.com/2009/03/16/technology/internet/16privacy.html